Kern’s Kitchen has been family-owned and operated for four generations and is the home of the famous Derby Pie®, the official pie of the Kentucky Derby Festival. Kern's Kitchen is set apart by three key distinctions: Quality, Trademark, and Tradition. Their focus is on their rich history, experience and the taste. Fun fact: The recipe is so top secret that the person preparing it cooks it behind a curtain in their facility.

Kern’s Kitchen wanted to create an innovative commercial that featured its key products and amplified its values of quality, trademark, and tradition. They wanted to develop creative concepts that activated the Kern’s brand in new and compelling ways. They emphasized the importance of raising awareness of the brand's homemade, family-centric background.