Case Studies

Title: Branding Festival of Faiths – Sacred Soil 2010

Client: Center for Interfaith Relations

Objective: Kertis Creative was brought in to handle all video, website building and maintenance, print design, PR, and overall brand creation.

Details: When we started working with the Center for Interfaith relations the Festival of Faiths was in its 14th year of existence and suffered from severe brand confusion, which resulted in a tremendous drop in attendance over the years. After our brand revamp the Festival had the highest attendance to date, and had increased their Facebook fan count by 500% – this resulted in a thicker level of dialogue about what the Festival means to the community and how it should proceed in the future. We have renewed our contract as their branding / media partner.

Title: Country Cure: Preserving A Dying Art
Client: Independent Documentary

Objective: Document and preserve the story of a dying art in food culture in a small Kentucky town.

Details: We make storytelling a commodity. It’s what we believe in. What’s more perfect than documenting the lost art of curing hams without temperature control? And it’s in our home state of Kentucky. Nancy Newsom, owner and heir of Colonel Bill Newsom’s hams in Princeton, Ky., opens her doors to our team so we can produce a documentary about the art of curing country ham, its history and its culture.

Title: Leaders Ought to Know

Client: Van Hooser & Associates, Inc.

Objective: Kertis Creative was contacted to help develop and execute a ‘new media’ learning tool that utilized a proprietary web interface to distribute learning modules.

Details: Van Hooser & Associates has been a long-term client of ours and we were excited at the possibility of creating a new stream of revenue for them. When the project began, Phil Van Hooser was the president of the National Speakers Association – the nation’s largest organization for speakers. We knew with this leverage and large-scale community, Phil was ripe for reaching a large amount of new clients. So far, the system is in place and we have completed more than 10 hours of finished video content.

Title: Floorwalkers music video and Press Kit

Client: InRoomOne Productions

Objective: To create professional music videos, and an Electronic Press Kit that would help The Floorwalkers gain national attention and eventually label support.

Details: Since every garage band has access to social media, today’s musicians must separate themselves from the pack. Kertis Creative provided the creative strategy, video production, editing and defined the distribution model to help get the video out to Floorwalkers fans as well as record label representatives.

Title: Branding / Identity – The Magnetic Group

Client: The Magnetic Group

Objective: To assist with the media portion of The Magnetic Group’s website re-brand.

Details: The Magnetic Group has a rich history in marketing research, and they wanted their video material to be every bit as innovative as their research. We partnered with them to create video sales tools, as well as a seminal video describing their history, mission and philosophy.

Title: Carl Lewis / Fit Forever

Client: Forest Giant

Objective: To shoot and edit video narrative segments to compliment the design and launch of FitForever.com and CarlLewis.com

Details: We partnered with Forest Giant, a Louisville-based digital agency, to create the video elements to relaunch Carl Lewis’ personal website as well as a new venture about childhood health and awareness. Over the course of the four day shoot in the greater Philadelphia region, Kertis Creative handled the shooting, editing and logistics of the production and post production phases of the project. The videos compliment a well-designed website by Forest Giant and they convey the message and purpose clearly.