
In downtown Taylorsville, a spirited little jewelry operation is stashed away in the back of the simple, modest Chamber of Commerce building. But the vibrant twists of color designed and assembled within are anything but humble, mousey trinkets. Elva Fields is the jewelry operation designed and guided by Emily Wheat Maynard, a passionate and innovative craftsperson and Kentucky native.
Kertis Creative was honored to explore and share her enthusiasm and vision in a video piece created to showcase her new partnership with C. Wonder, a New York City-based boutique boasting clothes, jewelry, accessories, and cool home furnishings. The shop commissioned a handful of jewelry designs to be sold exclusively through their website and stores.

An interesting aspect of this relationship is that C. Wonder wanted to reveal the personality and process of Elva Fields and Emily through short-form story, rather than through a traditional commercial. So to go about showcasing the stories and ideas behind her creations, we spent an afternoon in her Taylorsville lab, learning about the patience, history, and alchemy that go into the realization of each of her pieces.
A field trip to an antique store in Louisville became an intimate class in Emily’s theories and methods of discovery, recovery, and re-interpretation of the past. Taking the time to show shoppers and jewelry enthusiasts the depth of thought and imagination that goes into their products was a pretty sharp way of promoting the Elva Fields line, and we had a great time unspooling the story.
We actually got to check out C. Wonder’s Soho Flagship location in New York City this December. It was great to see Emily’s pieces fit in among the strong designs and playful chaos of such an inventive space.
















