Author Archives: Kertis Creative
The Importance of Microphones
Audio makes up 70 percent of video. The above statement is a common phrase in both video and film. Most of the time, when viewing material we don’t spend any time thinking about the microphone used on the production. To … Continue reading
Bokeh
While searching for a way to make a car suction cup mount last week I came across an interesting effect to use with video. Check it out. BOKEH ART (“Who Do You Love” by Sue Scrofa) from DANIELS on Vimeo. … Continue reading
Interwebs from the ether
It happened around 10 a.m. on a otherwise normal weekday. I had just rolled into our offices on East Market Street in downtown Louisville when a subtle icon on my smartphone was shouting at me: 4G LTE. Verizon Wireless had … Continue reading
College football recruiting is humming
The college football season is still more than a month away but coaches have turned their attention to next year’s crop of athletes. Recently Kertis Creative traveled with the staff of CatsIllustrated.com, part of Yahoo! Sports’ Rivals network, and produced … Continue reading
Kertis Creative partners with Rivals.com
Gay Talese entered the world of sportswriting because, “There were so many fine fiction writers, it seemed to me, and not enough nonfiction writers who had mastered the art of storytelling, and so it was my goal to become one … Continue reading
IBM: 100 years later
Apple rebooted itself again this month with iCloud, announcing to the world that it wants to be a major player in the cloud computing world. But one company that the average tech consumer doesn’t think about often has long been … Continue reading
Apple, Hollywood reboot again
Media reports say that Steve Jobs will return from his medical leave June 6 and launch Apple’s new iCloud music service at the Worldwide Developers Conference in San Francisco, which will allow users to stream their music library to their … Continue reading
The resume is dead: long live the resume
The creative digital world has afforded employers the opportunity to instantly see and connect with potential employees. The same is true for creative businesses and their prospective clients. In an always-on, social world, people doing business want to connect with … Continue reading
Motion Control
We recently picked up a motor pack for a slider from Kessler Crane which lets us get some pretty neat shots we wouldn’t be able to create using our hands alone. Kind of like some of the things you can … Continue reading
Down The Stretch They Ride
The hype surrounding the Kentucky Derby is famous — or infamous. Louisville-native Hunter S. Thompson explored the underbelly in his watershed piece, “The Kentucky Derby is Decadent and Depraved.” It’s the one time every year that Hollywood comes to the … Continue reading